In this case study, we'll share the exact strategy that helped us achieve 340% ROI on a mobile gaming offer.
The Offer
We are promoting a mobile puzzle game with a $12 payout for first-time installers in Tier-1 GEOs.
The Strategy
Our approach:
- Traffic Source: Facebook Ads with Lookalike Audiences
- Pre-lander: 15-second gameplay teaser
- Angle: "Challenge your brain" puzzle concept
- Budget: $500/day test, scaled to $2000/day
Results
- Installs: 12,500+
- Conversion rate: 8.2%
- ROI: 340%
- Profit: $17,000
Key Takeaways
The most important factor was testing multiple creatives. Our winner had 3x better CTR than the average.